Saturday, April 5, 2008

SOUND OF COLOR posted by J

The Gap company did something really cool...


...They launched an online campaign in February to hopefully entice younger customers. That's a bit corporate, but what they came up with is really awesome. They asked 5 artists to write songs about a specific color. Then they got five fresh and up-and-coming directors to put the songs to a video that represented that color. Above is what they came up with (going down the list put up the blog if your picking up what I'm throwing down). Good job.

Here's a break down:

1. Black & White: "Black/White" by The Ravonettes; Dir. Chris Do

2. Yellow: "Paint Me in Your Sunshine" by Marie Digby; Dir. Mike Maguire

3. Green: "Candy Paint" by Swizz Beatz; Dir. Tom Gatsoulis

4. Blue: "Magic" by The Blakes; Dir. Russ Lamourex

5. Red: "Turning Red" by Dntel; Dir. Mary Fagot and James Frost

No comments: